Insights
How we think about DTC media.
Short, practical guides on planning, buying and measuring paid media for ecommerce brands. Each one answers a single question.
How to split a DTC ad budget across Meta, Google, TikTok and CTV
A step by step way to split a DTC ad budget across Meta, Google, TikTok and CTV, starting from margin instead of last year's habits.
MER vs ROAS: which number should run your DTC ad budget?
MER vs ROAS: what each measures, why platform ROAS double counts, and why DTC budgets should be set on blended MER and new customer CAC.
When CTV advertising is worth it for a DTC brand (and when it isn't)
Connected TV can lift search, direct traffic and paid social for DTC brands, or burn budget. Three conditions that tell you whether CTV is worth it yet.
Free ad teardown
Find out where your ad budget leaks.
No logins to start. We review your live ads, site and offer, and send a recorded walkthrough of what we'd change first within five business days. Free, and yours to keep.