Case study · Earlier work: wellness funnel
Meta ads funnel launch: $0 to over $10,000
A first-ever webinar launch for a breathwork brand, driven by Meta ads into a VSL landing page and an email and SMS follow-up that sold 1-on-1 sessions.
The problem
Breakthrough Breathwork wanted to launch their first webinar and use it to grow the brand with both their existing followers and new audiences.
The strategy
Drive traffic from Meta ads and their own social accounts to a landing page that educated people about online breathwork, capture emails, then upsell interested attendees on 1-on-1 sessions with the founders.
Audience research
The people reaching the landing page were mostly men and women who cared about their health and had a spiritual side. Every ad and page was written for them.
Split-tested VSL landing page
We wrote long-form video sales letter copy to convince people used to doing breathwork in person to try it online, and built a two-page funnel that offered a premium 1-on-1 upgrade.
Email and SMS follow-up
In ActiveCampaign we built the backend that turned signups into sales:
- Anyone who skipped the premium upgrade got a 3-email upsell sequence
- Premium buyers got discounts on future webinars
- Everyone got an order confirmation email and text reminders before the webinar
The result
Scaled from scratch to over $10,000 in revenue.
“We have had financial gains in a big way because his copy and his design with the funnels play a big role in the conversions.”
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