Breathwork Webinar Case Study
Results: $0 to over $10,000+ in revenue.
Anton Wisbiski
“We have had financial gains in a big way because his copy and his design with the funnels play a big role in the conversions.”
The Problem
They wanted to create and promote their webinar on breathwork to their existing and new audiences to grow their brand since it was their first time doing a webinar.
The Strategy
They decided to focus on driving traffic via Meta ads and their social media onto a landing page designed to educate and inform them. Once we captured their emails, we added them into a sequence to upsell them on 1on1 services.
Audience Research
We noticed that many of the people driving to the landing page were women and men who cared about their health and had a sense of spirituality to them.
Split Testing VSL Landing Page
We designed a VSL long form sales copy to educate and convert people who are used to doing breathwork in person to do it via online.
We created a landing pages with two pages to upsell anybody who was interested in doing 1on1 with the founders.
Email Automation In The Backend To Nurture Leads
We also designed a backend system with emails and SMS to capture their email addresses to convert them to a higher package and nurture them for more sales in the future using ActiveCampaign.
If they didn’t buy the premium, there was a 3 email sequence designed to upsell them. If they bought the premium, we offered them discounts for future webinars. Everybody received emails on order confirmation and text reminders before the webinar.